Waking Up the Business Nation / by Cristian Mitreanu

What if the world of business has been stuck in the wrong mindset for the past half century? Here's a quote from my new initiative "A Wake-Up Call for the Business Nation:"

Keynes’s impact on the business world was even more profound. His view that an economy, as a whole, does not necessarily abide by the same laws as do individual transactions has created a lasting rift between business thought and economic thought. While the field of economics has continued to search for a more insightful economic worldview, generally focusing on a macro perspective, the business world has remained trapped in the post-war mindset. The apparent perfect fit of the discipline of corporate strategy, backed by Keynes’s macro-micro divide, has gradually diminished the importance of an historical perspective, ultimately leading to a business world in which few question the discipline’s very existence, and even fewer see the Keynesian underpinnings.
— Cristian Mitreanu

Make sure you join the discussion.

UPDATE 7/24/2009: The essay/manifesto quoted above was part of a proposal sent to several potential investors for the first time on March 9, 2008 in an attempt to raise capital for one of my business ventures. For the public at large, it was first published on September 11, 2008 as part of the initiative announced here. And later, it was published as a RedefiningStrategy.com article on June 19, 2009.

UPDATE 6/21/2010: The discussion "A Wake-Up Call for the Business Nation" was deleted. Nonetheless, the essay/manifesto remains available at RedefiningStrategy.com/WakeUpCall.pdf.