Cristian Mitreanu playfully mocks the branding of the University of Illinois at Urbana-Champaign, as he opens the conference TEDxUIUC 2011. Cristian Mitreanu is an entrepreneur, business professional, and author. Some of his successful initiatives include TEDxUIUC and RedefiningStrategy.com, a research initiative intended to explore and capture the essence of enduring success in business.
Watch my opening speech from TEDxUIUC 2011 (2/19/11). Titled "Brand Innovation at ILLINOIS," the short talk is built around a joke about the branding of the University of Illinois at Urbana-Champaign.