Knowledge Fuels Success 
The talk introducing the TEDxUIUC 2010 conferencehttp://www.tedxuiuc.com/TEDxUIUC/Talks_Cristian_Mitreanu.html







A graphic T-shirt based on the new theory of needshttp://www.bizbigpic.com/cristianmitreanu/2008/05/cool-graphic-t.html
BLOG

Deeper Insight Into Disruptive Innovation and The Value of an Internet Business are among the blog posts.http://www.BizBigPic.com/CristianMitreanu





A place to learn and discuss the new business theoryhttp://www.BizBigPic.com





RedefiningStrategy.com is a research initiative intended to explore and capture the essence of enduring success in business.http://www.RedefiningStrategy.com




A TED-licensed event, TEDxUIUC aims to provide a venue for some of the world’s top thinkers and most remarkable doers to inspire and create a better world.http://www.TEDxUIUC.com










Spointra and the Secret of Business Success 
A business graphic novel, a “children’s book” for business professionals (only 500 copies)http://www.Spointra.com
A FUNDAMENTAL
THEORY OF BUSINESS

A 10-slide presentation introduces a new way of understanding how businesses fundamentally work.http://www.RedefiningStrategy.com/TheoryOfBusiness.pdf










Is Strategy a Bad Word?
An article published in MIT Sloan Management Reviewhttp://www.RedefiningStrategy.com/IsStrategyABadWord.pdf
A NEW
THEORY OF NEEDS

The article A Business-Relevant View of Human Nature details a new perspective on human needs and behavior.http://www.RedefiningStrategy.com/HumanNature.pdf
A NEW ECONOMIC WORLDVIEW

The video Enabling Individual Freedom and the Pursuit of Happiness explains how an economy works and how individual freedom can be indefinitely preserved.http://www.bizbigpic.com/cristianmitreanu/2008/11/enabling-individual-freedom-and-the-pursuit-of-happiness.html